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Wallcurry AI Recommendation Model

ML-powered product recommendation engine built for an art platform with 10,000+ mural listings.

The Problem

Wallcurry, an art platform with 10,000+ mural listings, had no personalised discovery layer. Users browsed manually, engagement was low, and most works went unnoticed. Manual curation did not scale.

The Solution & Approach

  • Used ResNet-50 (pretrained on ImageNet) to extract 512-dimensional visual feature embeddings for every mural image.
  • Built a FAISS index for fast approximate nearest-neighbour search across the embedding space.
  • Layered collaborative filtering on top of visual similarity using implicit user behaviour signals (views, clicks, purchases).
  • Exposed recommendations via a Flask REST API integrated into the React frontend.
  • Validated accuracy through a user feedback loop — rating whether recommended murals matched their taste.

System Architecture

Image → ResNet-50 → 512-dim embeddings → FAISS index → collaborative filtering re-ranking → Flask API → React UI

Tech Stack

PythonTensorFlowFAISSFlaskReactResNet-50NumPyPandas

Impact & Results

  • ✦Recommendation accuracy improved from 72% → 88% (user feedback validation)
  • ✦30% increase in mural purchases post-recommendation launch
  • ✦45% of users now discovering content through recommendations rather than manual search

What I Learned

Building a recommendation engine taught me how to balance visual similarity with behavioural signals. Pure content-based filtering surfaces visually similar items but misses user intent — combining it with collaborative filtering significantly improved relevance. I also learned how FAISS enables real-time similarity search at scale without compromising latency.

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